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Brand Building

Brand Coaching →

Brand building is the (strategic) process of creating and strengthening a brand into a valuable and distinctive entity. It revolves around creating a strong brand identity, building brand awareness, and continuously developing an emotional connection with your target audience.

At Mackintosh, brand building is not just about designing an attractive logo, visuals, graphics, or developing catchy slogans. It’s about defining your brand values, determining your unique positioning, and telling a compelling brand story. Think of creative storytelling that perfectly aligns with the values and norms of an organization. This must be consistent both online and offline.

Through strategy, creativity, and consistent communication, we build brands that resonate with their target audience and create a lasting impact. We help you develop a thoughtful brand strategy, create a distinctive visual identity, and implement effective online and offline marketing and communication campaigns.

We are here for you and guide you through every step of the brand-building process!

Brand Strategy

Twee mensen aan het discussiëren

At Mackintosh Branding, we understand the importance of a strong brand strategy for your organization. With our expertise, we are happy to help you build and manage a powerful brand that stands out in the market and aligns with the organization. Our approach begins with a thorough analysis of the organization, the market, goals, and target audience(s). We work closely together to identify the unique values and norms of the brand and develop a solid brand positioning. This is just the beginning :)

Content Creation

Working Cafe

We create engaging, creative, tasty, and relevant content that is essential for the success of our clients. We specialize in creating high-quality content that resonates with the target audience and strengthens the brand. In addition to content creation, we also ensure its strategic distribution. We help identify the right channels and platforms to distribute the content, ensuring it reaches the right people at the right time.

Strategic Planning

The Wall of Ideas

Strategic planning is the key to successfully building and managing your brand. We offer comprehensive expertise and guidance to elevate your brand to new heights. Strategic planning involves creating a plan to effectively use your social media channels and achieve your objectives. This includes various aspects, such as engaging with momentum trends and developments, determining the optimal timing for posting content, creating industry-related content, and understanding the relevance of specific days. With this knowledge, we develop a customized brand strategic plan that positions your brand for success.



Storytelling is the art of conveying stories to communicate a message or emotion. It begins with creatively developing characters and a setting that the target audience understands and can identify with. This is followed by unfolding a creative script, resulting in compelling storytelling. Ultimately, the story reaches a climax and concludes with a call to action.

Brand Supervision


Brand supervision, or brand monitoring, is the process by which Mackintosh Branding oversees the consistency and integrity of its clients' brand identity. This involves checking and enforcing the correct application of brand guidelines, both internally and externally. It ensures that the brand maintains a consistent and recognizable appearance, look, and feel across all communication platforms and touchpoints.



Time management is crucial in branding because it ensures consistency, market responsiveness, and efficiency. Effective time management allows brands to strengthen their brand image, stay competitive, and increase productivity, which is essential for long-term success. Keep up the good work!

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